The first edition of profil came out as a monthly on 7 September 1970. Starting in October 1972, it was published every two weeks and from January 1974 every week.[7] In 2001 profil became part of the publishing company NEWS.[2] The magazine is sometimes considered the Austrian counterpart to Der Spiegel.[8] In 1975 business magazine, ecco, merged with profil.[5]
profil includes sections for Austria, abroad, economy, society, science, and culture. Glosses, caricatures, and letters to the editor are also published. In the mid-1980s it had an independent and liberal leaning.[9] In the 2000s the magazine had a left liberal political stance.[10] It targets Austria's intelligentsia.[5] Both profil and trend initiated investigative journalism in the country.[5] It was profil which revealed the Nazi past of Kurt Waldheim, former Austrian president.[11][12]
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| Gender | Male | |
| Age | 55 | |
| Sexuality | Straight | |
| Location | UK, England: Hampshire, Portsmouth | |
