last year, Ian Moray stumbled across a cottoncandypink Web site called Whateverlife.com. As manager of media development at the online marketing company ValueClick Media he was searching for under-the-radar destinations for notoriously fickle teenagers. Beyond MySpace and Facebook, countless sites come and go in the teen universe, like soon forgotten pop songs. But Whateverlife stood out. It was more authentic somehow. It featured a steady supply of designs for MySpace pages and attracted a few hundredthShe has come along with the right idea at the right time. Eager to customize their MySpace profiles, girls cut and paste the HTML code for Whateverlife layouts featuring hearts, flowers, celebrities, and so on onto their personal page andprestoa new look. Think of it as MySpace clothes some kids change their layouts nearly as frequently. "It's all about giving girls what they want," Ashley says.
These days, she and her young company are experiencing growing pains. She's learning how to be the bossof her mother, her friends, developers-for-hire in India. And Whateverlife, one of the first sites offering MySpace layouts specifically for girls, needs to mature as well. "MySpace layouts" was among the top 30 search terms on Google in June. Ashley knows that she needs new contentnot just more layouts, but more features, to distinguish Whatever
ousand girls a day. "Clever design, a growing base that's a no-brainer for us," Moray says.
Seeking Female
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| Gender | Male | |
| Age | 44 | |
| Location | UK, England: Staffordshire, Burton Upon Trent | |
| 🌈 Sexuality | Bisexual | |
| 🚬 Smoke | No | |
| 🍷 Drink | No | |
| 💊 Drugs | No | |
| 🛡️ Safe Sex | Always | |
