The first step is to configure value, in order to do this we need to define our offer, and determine the price we are going to sell our product for. The offer is anything configured by the organisation which is intended for exchange with customers (Gabbott 2004). There are three parts to an offering, the core component, the packaged component and the extended component. While exploring these components we will address issues such as the manufacturing of the product, the design of the product, the tangible benefits and particularly important the intangible benefits this product will provide. We will also address warranties and guarantees given, packaging and presentation. The core component of an offering
Seeking Female
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| Gender | Male | |
| Age | 41 | |
| Location | Andorra, Andorra la Vella, Andorra La Vella | |
| 🌈 Sexuality | Straight | Bisexual |
| 🌎 Ethnicity | White / Caucasian | White / Caucasian |
| 🚬 Smoke | No | Yes |
| 🍷 Drink | Sometimes | Socially |
| 💊 Drugs | Sometimes | Sometimes |
| 🛡️ Safe Sex | Always | |
| 📏 Height | 6ft 3in (190 cm) | 5ft 3in (160 cm) |
| ⌛ Body Type | Average | Slim |
| 👱 Hair Colour | Dark Brown | Red |
| 🦵 Body hair | Trimmed | Trimmed |